Overview

Welcome to SETL, a brand new off-plan Birmingham development located in the Jewellery Quarter, offering 1- and 2-bedroom apartments with modern interiors.

Voted as one of the UK’s top places to live by the Sunday Times, the Jewellery Quarter offers everything you need, from dining to shopping.

Residents at SETL can enjoy a peaceful lounge with ample natural light and amenities for remote work. There’s a rooftop garden with city views, and a ground-floor wellness studio for exercise and fitness.

SETL is developed by HBD, a company within the Henry Boot Group of Companies. With a rich history spanning over 135 years in revitalizing buildings, Setl is currently engaged in a £1.2bn development portfolio across the United Kingdom. HBD has a strong track record of delivering outstanding projects, including workspaces, award-winning heritage initiatives, and residential developments.

Why Invest in Birmingham?

The city’s population is expected to grow to 1.24 million by 2030

41% graduate retention rate feeding professional demand

Home to global businesses including HSBC, PwC, Deutsche Bank and Goldman Sachs

The ‘Big City Plan’ has delivered £10 billion in new development

Property prices expected to rise by 19.2% by 2027 (JLL)

Expected rental price growth of 19.3% by 2027 (JLL)

UK rental prices have risen by 8.5% since 2021

Property values in Birmingham have increased by 10% over the last year – translating to £20,800

Key Investment Highlights

1 & 2 Bedroom apartments available

Birmingham property prices set to increase by 19.2% by 2027 (JLL)

Birmingham rental prices set to increase by 19.3% by 2027 (JLL)

150 metres from St. Paul’s Square, The Jewellery Quarter and 150 metres from the Colmore Business District

City-centre properties achieving yields between 5% and 6%

20% Deposit required

Estimated completion Q3 2024

Price range:

1 bedroom apartments starting from £245,000

2 bedroom apartments starting from £355,000

Payment Plan:

£5000 reservation fee (takes the unit off the market)

20% DEPOSIT minus reservation fee

80% completion Q3 2024